Building eCommerce Brands, Link by Link
At McHammer Marketing Inc., we don’t just run ads and send emails. We approach each business with a unique strategy. With over 15 years of experience and over $150 million in eCommerce sales, we know what it takes to profitably scale direct-to-consumer (DTC) brands.
As a highly talented eCommerce growth agency that acts as an extension of your team with CMO-level expertise, we only work with clients that we know we can grow with. From advertising, retention, web development, to AI, affiliate, and influencer marketing, we implement a full-scope strategy with data analysis for long-term and sustainable growth.
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The Mission
At McHammer Marketing, our mission is simple: to help innovative eCommerce brands scale profitably and sustainably. We partner with brands that are ready to take their growth to the next level, ensuring they stand out in the market, connect with their ideal customers, and drive measurable success.
What Drives Us?
Brands and products that serve a purpose to improve the quality of life for consumers. We don't just do this for numbers and show, but for the customers who believe in what you have to offer, and the lives that we can change together.
Performance & Results
We don’t just talk about growth—we deliver it. Our strategies are rooted in data, ensuring every marketing dollar drives maximum ROI.
Partnership & Collaboration
We work as an extension of your team, not just another agency. Your success is our success, and we’re in it for the long haul.
Transparency & Accountability
No hidden tactics, no fluff—just clear, honest reporting and strategic execution that drives results you can see.
Fast Execution & Long-Term Strategy
We move quickly to capitalize on market trends but always with a focus on sustainable, scalable growth.
Meet The Founder
Chris McCarthy is a Fractional CMO for ecommerce SMBs and the Founder and CEO of McHammer Marketing Inc. With over 15 years of digital marketing experience, Chris is a certified and proven digital marketer who has helped many businesses grow online. As a brand builder who has worked in various eCommerce verticals, such as Beauty, Fitness & Health, Baby/Kids, Fashion/Apparel, Outdoor Gear, Luxury Goods, and more, he has helped generate over $150 million in attributable Shopify sales. He has successfully managed over $30 million in marketing and advertising budgets. Chris is on the front lines of digital marketing and a true pioneer of his craft, as he continues to provide valuable sales and marketing to brands growing in the digital age.
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Brands We've Scaled to Success
MTM Watch
We led a full-scale digital marketing transformation for MTM Special Ops Watches, tripling their e-commerce sales and ROI through strategic ads, SEO, content, and web design. Our work elevated the brand into a top-tier name in the luxury tactical watch market—all without retail locations.
Tushbaby
Tushbaby partnered with an email and SMS marketing team to significantly increase revenue through optimized flows, campaigns, and personalized SMS strategies. Through redesigns, testing, and targeted promotions, they drove strong results across both channels.
The California Beach Co
The California Beach Co. skyrocketed from a Kickstarter campaign to a $50M+ ecommerce powerhouse by leveraging a mix of aggressive digital marketing, iterative optimization, and a deep understanding of their market.
Let’s Build Your Brand’s Growth Strategy – Together
Scaling an eCommerce brand takes more than guesswork—it requires expert leadership, data-driven strategies, and relentless execution. At McHammer Marketing, we step in as your Fractional CMO to drive real, measurable growth while ensuring your brand thrives in a competitive market.