Tushbaby is a modern parenting brand focused on ergonomic, stylish baby-carrying solutions that make life easier for parents on the go. As a direct-to-consumer ecommerce business, Tushbaby understands the importance of strong digital relationships and leaned heavily into email and SMS to foster community, educate their audience, and drive consistent sales. Their customer base is emotionally invested and often motivated by both functionality and aesthetics—making personalized, timely messaging a key piece of their marketing puzzle.

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While Tushbaby had already built a successful online presence, their email and SMS systems weren’t fully optimized. Much of the revenue was concentrated in a few high-performing flows, and campaign frequency was inconsistent. Old subscribers remained dormant, popup forms weren't converting as effectively, and opportunities were being missed in seasonal promotions. Additionally, their SMS list had room to grow, and the brand wanted to explore how to integrate SMS more seamlessly with email while maintaining a strong brand identity. The overarching goal: turn these owned channels into a primary, scalable revenue engine.

The team implemented a comprehensive strategy: redesigning all email flows, increasing campaign frequency, testing email styles and timings, and adding targeted automations. For SMS, they matched campaigns with email, offered exclusive deals, and added concierge-style engagement. These combined efforts resulted in substantial revenue gains and a larger, more engaged audience.