The California Beach Co
Let’s Build Your Brand’s Growth Strategy – Together
About
The California Beach Co. was founded by two childhood friends who jumped into the ecommerce world with no prior experience. They discovered their flagship product—the Pop ’N Go Playpen—at the Canton Fair in China, launched it via crowdfunding, and quickly proved product-market fit. Their mission: make parenting more convenient through innovative, well-designed products. From a scrappy WordPress site to a robust Shopify build and a 30+ person team, the brand rapidly grew into a household name in the family and lifestyle category.
Challenge
The path to $50M+ wasn't without major hurdles. Early delays in fulfilling crowdfunding orders hurt cash flow. As demand surged, the brand repeatedly sold out due to inaccurate sales forecasting and long manufacturing lead times. Limited content, weak SEO, minimal influencer presence, and a clunky tech stack created marketing friction. Later, a legal dispute during peak season resulted in the shutdown of their Facebook and Instagram profiles—crippling their ad performance and requiring legal action to recover assets. Across each growth stage, inventory constraints, platform risk, and operational inefficiencies threatened momentum.
Solution
The team scaled fast by migrating to Shopify, launching pre-sale flows, and building a strong email/SMS strategy that drove 35% of sales. They hired top talent, improved site UX, and rebounded from major platform issues—culminating in a $27M exit to Thrasio.
Other Brands We've Scaled to Success
We led a full-scale digital marketing transformation for MTM Special Ops Watches, tripling their e-commerce sales and ROI through strategic ads, SEO, content, and web design. Our work elevated the brand into a top-tier name in the luxury tactical watch market—all without retail locations.
We helped Silky Skin evolve from a local clinic to a nationwide e-commerce brand by redesigning their website, launching an online store, and implementing targeted digital marketing campaigns across social media and search.
Let’s Build Your Brand’s Growth Strategy Together
Scaling an eCommerce brand takes more than guesswork—it requires expert leadership, data-driven strategies, and relentless execution. At McHammer Marketing, we step in as your Fractional CMO to drive real, measurable growth while ensuring your brand thrives in a competitive market.