collab9 is an information technology provider of secure cloud-hosted collaboration services for large enterprise companies. collab9 is FedRamp authorized to ensure federal compliance standards in order provide their products to government entities, as well as various public and private sectors. As a highly technical and niche market, gaining leads and generating business is not easy. Complex sales systems clog the pipeline, while technical bugs and requirements cause latency and customer dissatisfaction. Potential sales and deals are large, therefore it’s worth the fight.

We planned and executed a new brand persona strategy in order to better represent the technology, Unified Communications as a Service (UCaaS), the company’s message and purpose. Redesigning the website through Drupal and building website authority was crucial in generating a 10x increase in inbound leads. We exercise a high content strategy for posting unique blogs, written by an internal team or outsourced by contributors or supplied by partners, affiliates, and journalists. Keyword optimization is very impactful to gain new visitors that are interested in the subject matter and become followers or eventually customers of the company.